Business Strategy (Professional Unit, in The Hague or Online)

Beroepsbeeld: waar werk je en wat doe je?

The aim of this unit is to develop students? awareness of the different types of strategic approaches that could be used in an operational, tactical or strategic role for an organisation. This will be underpinned by a thorough knowledge and understanding of the theories, models and concepts that could significantly support an organisation?s strategic choice and direction.

By the end of this unit a student will be able to:
LO1 Analyse the impact and influence that the macro environment has on an organisation and its business strategies
LO2 Assess an organisation?s internal environment and capabilities
LO3 Apply the outcomes of an analysis, using an appropriate strategic management tool, in a given market sector
LO4 Develop a strategic management plan in an organisation, informed by models, theories and concepts, to achieve competitive advantage in a given market sector.

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Opleidingsinhoud

College programme

The aim of this unit is to give students background knowledge and understanding of business, of the functions of an organisation and of the wider business environments in which organisations operate. Students will examine the different types of organisations (including for profit and not for profit), their size and scope (for instance micro, SME, transnational and global) and how they operate. Students will explore the relationships that organisations have with their various stakeholders and how the wider external environments influence and shape business decision making.The knowledge, understanding and skill sets that students gain in this unit will help them to have an insight into different business functions, which will support them with further study, support the development of analytical thinking and the application of key analytical tools used throughout business planning, and enable them to choose their preferred areas of specialism in future studies and in their professional career.

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Toelatingseisen: wat heb je nodig?

Admission Criteria

The unit is at university level (HBO).Your level of English should be at the level of mbo4, havo or vwo / Common European Framework of Reference (CEFR) level B1PTE 51, IELTS 5.5; Reading and Writing must be at 5.5,or equivalent.Students that have studied in English for last two years als have acces.

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Opleidingsduur

5 dag

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Kosten

Lesgeld/cursuskosten: EUR 1890
Studiemateriaal: EUR 130

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Plaatsen / leslocaties

The Hague